About Positive Coaching Alliance

Positive Coaching Alliance (PCA) develops BETTER ATHLETES, BETTER PEOPLE through workshops and resources for youth and high school sports coaches, parents, administrators and student-athletes. When sports are done right, sports teach. PCA ensures sports are ‘done right’ with programming that is research-based and designed to have impact at three levels in a youth sports organization or school:

• YOUTH experience improved life skills and character development.

• COACHES become more positive and increase their focus on using sports to teach life lessons.

• YOUTH SPORTS ORGANIZATIONS AND SCHOOLS see their cultures become more positive and everyone involved has more fun.

Since 1998, PCA has reached thousands of organizations around the country, and affected millions of youth athletes. As a nationwide non-profit with 18 chapters, PCA has partnered with roughly 3,500 schools and youth sports organizations nationwide to deliver more than 20,000 live group workshops, reaching over 20 million youth in 20 years of work. In addition to PCA’s live workshops, PCA also offers online courses and has over 2,000 multimedia tips and tools for coaches, parents, athletes, and leaders available free of charge on PCADevZone.org. 

Through the years, PCA’s work has been recognized on a national stage. For 2 years, PCA was the nonprofit partner for FOX Sports Supports, earning free airtime during coverage of Super Bowl XLI. 

Each year, PCA selects only 50 coaches out of thousands of nominations from across the US with the National Double-Goal Coach® Award, presented by TeamSnap. These coaches are recognized at PCA’s annual benefit, the National Youth Sports Awards & Benefit. In 2019, the first-ever Coach Grand-Prize Winner was also honored on ABC’s Good Morning America as a ‘Hometown Hero.’

Finally, PCA gains support from a National Advisory Board, including National Spokesperson and 11-time NBA Champion Coach Phil Jackson, and many other top coaches, athletes, organization leaders and academics who share PCA’s mission. PCA is proud to partner with the Boys & Girls Club, National Basketball Association, Major League Baseball and over 35 professional teams across the United States.